Article written in collaboration with: @inpsycheveritas_ Introduction Cognitive dissonance is a fundamental concept in social psychology, introduced by Leon Festinger in 1957. It describes the psychological discomfort that arises when our thoughts, beliefs, and behaviors are not consistent with one another. This phenomenon is not limited to major life decisions; it also manifests in everyday choices, such as time management or eating habits (Festinger, 1957; Cooper, 2019). Un