Article written in collaboration with @GIULIAMATO.PSICOLOGA The contribution of the Palo Alto School and, in particular, Paul Watzlawick, Janet H. Beavin, and Don D. Jackson, represented a turning point in the study of human communication. With the publication of Pragmatics of Human Communication (Watzlawick, Beavin, & Jackson, 1967), communication is observed not only as the transmission of content, but as a circular, complex and decisive process for the construction of rela